Research and Markets has announced the addition of the "2009 Japan Medium Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting " report to its offerings.
In a release, Research and Markets noted that report highlights include:
This report provides marketers a systematic analysis of ICT market drivers, profiling established and emerging products and services including:
-Infrastructure: hardware platforms (PCs, Notebooks, Servers)
-Software applications
-Storage
-Security
-Networking
-IT Services, managed services
-Telecommunications services
-Mobility
-Internet/IP-enabled services
The AMI ICT Market Snapshot Profile details other key buying influencers among technology buyers/ users such as:
-Economic factors
-Budgets
-Buying behaviors
-Decision makers
-Channel preferences
-Outsourcing
-Service/support
-Attitudes
-Strategic planning priorities
Based on AMI's annual survey of medium businesses across Japan, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-government organizations, and are not a franchise of a larger corporation.
Report information:
http://www.researchandmarkets.com/research/93cb89/2009_japan_medium
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